About
Who We Are
Feasále Inc.
Feasále Inc. is an international company of service to its following through branding and leadership. We brand, market, and sell products manufactured by individual entrepreneurs, small / localized business, and large multinational companies.
Timeline
Feasale: A Lifestyle Brand
Mission
Our mission is to serve as a platform for individuals who have bright ideas and entrepreneurs that they are enthusiastic about monetizing their passions in the realm of business, manufacturing, fashion, and lifestyle. It is our goal to serve as a conduit for action, movement, and development.
Our Core
The Core Principles of Feasále: Service, Influence, Power & Responsibility. Feasále is a lifestyle brand that embodies the values and aspirations of a specific group and culture. Each individual has an identity based on their choices, experiences, social class, subculture, and nationality. Feasále embodies everything from the way you talk and dress to the way you act and your attitude towards others at work and at play.
Why do we do it?
The obvious answers is financial gains. However, once all the bills are paid by doing something you would be willing do for free you tend to smile a bit more and the thing about a good smile is that it is infectious!
What is your why?...
Key Messages
Feasalé is built upon 3 key messages. These messages articulate the brand’s promise to our consumers and audience. The first of which being, “When the expertise, efforts, and ideals of many coalesce into one common effort, anything’s possible.” The second of which is, “The greatness of a leader is determined by their service to their following” and lastly, “With great power comes great responsibility.”
The origins of Feasale
April 4th, 2012
While walking the streets of Manhattan, Feasále founder F.J. Sweet was in awe with all the branding, advertisements and symbols of wealth that laden the buildings, bus stops and billboards. He then wondered about the origins of these now national and international brands and what were the meaning behind their symbologies.
During this time he had walked from Penn Station to the edge of Central Park, all the while thinking and digesting the concepts of various brands and formulating his own concepts and principles that he would embrace in a brand. By the time he reached the Merchant's Gate entrance to Central Park, he had conceptualize a brand that was of class and style.
This new idea, principles, and lifestyle concept was formulated with the basics of the old saying, "Do unto others as you would have them do unto you." This concept was to combine the power of a ruler, service of a provider, influence of wisdom , and the responsibility of a leader.
The symbol of this brand had to be an equivalent to those concepts in nature, which is the Lion or LEO. With the core principles and symbolism established , he focused on the substance of the brand and what it would come to represent. Finesse , Elegance , Aptitude, and Style (FEAS) were to be the make-up of the brand , a brand with the core characteristics of a Lion.
At that moment the concept of FEASÁLEO was born.
Feasalea: The Queen Has Arrived
2012
Once the concept of FEASÁLEO had crystallized, Feasále founder F.J. Sweet felt that there was something missing. He later realized that FEASÁLEO's symbology was that of masculinity and knew that FEASÁLEO, like Adam, needed a counterpart. Just as Eve was derived of Adam, FEASÁLEA was born from the essences of FEASÁLEO but possessed the poise and symbology of femininity.
"As Eve is to Adam,
Lioness is to Lion,
FEASÁLEA is to FEASÁLEO."
FEASÁLEA is conceptualized as the new brand of Matriarchs, Divas, and Queens
FEASALEO VS. FLO
2013
FLO's style concept design ideas by Charlie B.
"What stands out in the name Feasaleo? To me the FLO stand out. FLOgear make it a more upscale shirt branding. Instead of a lions head on the shirt just the monogram FLO. FLO by day fierce Feasaleo by night. For the young urban professionals who want to exude their swaggar and confidence without the graphics."
- Charlie B.
Feasale LAUNCHEs Premium Fragrances Lines
2015
Feasale developed three distinct flagship fragrances.
Omni By Feasale (Unisex)
Pounce By Feasalea (Feminine)
Roar By Feasaleo (Masculine)
Our fragrances are made with quality essential oils and are intended to be twice as strong as most other high-end fragrances and come in two variants for each fragrance.
Omni variant has a "Trust" pheromone added to the fragrance that is indented to reduce social fears, anxiety, stress, and create feelings of trust.
Pounce and Roar variants have "Lust" proprietary mixes of pheromones added to fragrance to invoke sensual desire in the opposite sex.
Feasale enters BRAZILIAN market
2016
In 2016 the world came to Rio for the Olympics, we came for the culture.
FJ Sweet & Co. Design House is ESTABLISHED
2016
"When you have the vision to see what's right and the talents or the means to do what's right, to do nothing would be wrong."
-FJ Sweet
CleóFearó is ESTABLISHED
2018
Using developing technologies to fabricate precision cut customized suits and garments.
Ethos is CONCEPTUALIZED
2018
"Elegant Transnational Home Objects" | Designer home decor inspired by cultures around the world.
Lillith is Born
2020
