Timeline
2012
APRIL 4TH, 2012
While walking the streets of Manhattan, Feasále founder F.J. Sweet was in awe with all the branding, advertisements and symbols of wealth that laden the buildings, bus stops and billboards. He then wondered about the origins of these now national and international brands and what were the meaning behind their symbologies.
During this time he had walked from Penn Station to the edge of Central Park, all the while thinking and digesting the concepts of various brands and formulating his own concepts and principles that he would embrace in a brand. By the time he reached the Merchant's Gate entrance to Central Park, he had conceptualize a brand that was of class and style.
This new idea, principles, and lifestyle concept was formulated with the basics of the old saying, "Do unto others as you would have them do unto you." This concept was to combine the power of a ruler, service of a provider, influence of wisdom , and the responsibility of a leader.
The symbol of this brand had to be an equivalent to those concepts in nature, which is the Lion or LEO. With the core principles and symbolism established , he focused on the substance of the brand and what it would come to represent. Finesse , Elegance , Aptitude, and Style (FEAS) were to be the make-up of the brand , a brand with the core characteristics of a Lion.
At that moment the concept of FEASÁLEO was born.
2012
Once the concept of FEASÁLEO had crystallized, Feasále founder F.J. Sweet felt that there was something missing. He later realized that FEASÁLEO's symbology was that of masculinity and knew that FEASÁLEO, like Adam, needed a counterpart. Just as Eve was derived of Adam, FEASÁLEA was born from the essences of FEASÁLEO but possessed the poise and symbology of femininity.
"As Eve is to Adam,
Lioness is to Lion,
FEASÁLEA is to FEASÁLEO."
FEASÁLEA is conceptualized as the new brand of Matriarchs, Divas, and Queens
2013
FLO's style concept design ideas by Charlie B.
"What stands out in the name Feasaleo? To me the FLO stand out. FLOgear make it a more upscale shirt branding. Instead of a lions head on the shirt just the monogram FLO. FLO by day fierce Feasaleo by night. For the young urban professionals who want to exude their swaggar and confidence without the graphics."
- CHARLIE B.
2015
Feasale developed three distinct flagship fragrances.
Omni By Feasale (Unisex)
Pounce By Feasalea (Feminine)
Roar By Feasaleo (Masculine)
Our fragrances are made with quality essential oils and are intended to be twice as strong as most other high-end fragrances and come in two variants for each fragrance.
Omni variant has a "Trust" pheromone added to the fragrance that is indented to reduce social fears, anxiety, stress, and create feelings of trust.
Pounce and Roar variants have "Lust" proprietary mixes of pheromones added to fragrance to invoke sensual desire in the opposite sex.
GET A SAMPLE
2016
In 2016 the world came to Rio for the Olympics, we came for the culture.
2016
"When you have the vision to see what's right and the talents or the means to do what's right, to do nothing would be wrong."
-FJ SWEET
2018
Using developing technologies to fabricate precision cut customized suits and garments.
2018
"Elegant Transnational Home Objects" | Designer home decor inspired by cultures around the world.
Feasale now offers houses 9 distant brands.
