Once the concept of FEASÁLEO had crystallized, Feasále founder F.J. Sweet felt that there was something missing. He later realized that FEASÁLEO's symbology was that of masculinity and knew that FEASÁLEO, like Adam, needed a counterpart. Just as Eve was derived of Adam, FEASÁLEA was born from the essences of FEASÁLEO but possessed the poise and symbology of femininity.

"As Eve is to Adam,

Lioness is to Lion,

FEASÁLEA is to FEASÁLEO."

 

FEASÁLEA is conceptualized as the new brand of Matriarchs, Divas, and Queens